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Infinity Cycles | Specialized Durham



Infinity Cycles, Durhamopened its doors in July 2009 and is the brainchild of lifelong cycling enthusiast David Robinson. David who was born and raised in Durham, wanted to bring the ultimate cycle store experience to his home town, serving up an unbeatable mix of industry leading brands, products and services. The store is rider owned and operated - all of our staff are keen cyclists and their abilities and chosen disciplines are wide and varied. This means that when you are speaking to one of the team, they are speaking the same language as you!! Whatever your level, whatever you ride, we aim to cater for everyone!

Since those humble beginnings,Infinity Cycleshas gone from strength to strength. Our after sales and customer service is something which has laid the foundation for our success. The store now covers over 800m2 and boasts a dedicated Tech Service Centre and a large, well-stocked showroom which includes our dedicated Specialized Turbo E-Bike department situated on the ground floor.


Always looking for opportunities to evolve and continue moving the business forward, on the 14th April 2022, Infinity Cycles Founder David Robinson announced “We have decided to embrace the opportunity of growing our business by entering into a sale transaction with Specialized Bikes. Specialized has been a major supplier to us over many years, bringing industry-leading product and innovation to our customers”.

Infinity Cycles will continue to stock a wide and varied range of rider favourite brands as well as a great choice of award winning Specialized bikes. David and his team will be staying on, continuing to run and grow the business as they have, with the additional support that Specialized ownership brings with it.


Pic: Specialized UK Team with a selection of the Infinity Cycles crew celebrate a milestone moment for the cycling industry.

Specialized is looking forward to partnering with County Durham’s premier cycling store and we all hope to see you soon!