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PRICE MATCH We understand that price is important to you, so we regularly price check our competitors to make sure we have the best offers available – but things move fast these days, so if you see the same product cheaper from any of our competitors then please get in touch. Price Match Conditions • We can only price match identical products (including size and colour) • Comparison value includes all delivery charges • The…

Specialized Generation 3 Turbo Levo With the Launch of the Brand New Gen 3 Turbo Levo today we take a look at some of the Key features and tech behind the new Specialized Turbo Levo. Available in three Models. S-Works Specialized Gen 3 Turbo Levo Pro Specialized Gen 3 Turbo Levo Expert Specialized Gen 3 Turbo Levo Image and Colour yet to be Confirmed . . All Three Models are Full Carbon with no indication …

What is it about gravel that’s so appealing? Is it the break from hectic city streets and cars? Is it the audible crunch of rocks beneath your tires? Or maybe it’s just the feeling of adventure? Whatever it is, the Turbo Creo SL EVO is here to assist you further into the forest, down the gravel road, or on your next adventure. It features the same motor, battery, and frame as its road-oriented cousin, but…

Specialized has today launched the Turbo Creo – It’s long-anticipated entry into the electric road bike market . . Specialized is just about the last major brand to launch an e-road bike, with the likes of Cube, Trek, Giant, Pinarello and Orbea all having a drop-bar assisted machine on the market ahead of the new Turbo Creo SL All of these brands have something in common though; they’ve all used a readily available system. However, it…

The Next Generation in Wireless Groupsets: SRAM ETAP 12 Speed AXS Groupset Since the advent of smartphones and social media, it’s become nigh-on impossible to keep things secret. Over the last couple of days, we’ve seen photos shared on Instagram that provide the biggest indication yet that there’s a new 12-speed SRAM Red eTap groupset in development. Today we’ve managed to take an exclusive close look at SRAM’s all-new 12-speed Red eTap groupset at this year’s…

How do I get my bike ready to ride? Your new bike will be carefully packed and will be set up and ready to ride Once you receive the bike you are just minutes away from your first ride . . . 1. Lift the bike from the box and carefully remove the packaging, during this process, take extra care not to scratch or damage the bike 2. Loosen the handlebar stem bolts and rotate…

Infinity Cycles, Durham opened its doors in July 2009 and is the brainchild of lifelong cycling enthusiast David Robinson. David who was born and raised in Durham, wanted to bring the ultimate cycle store experience to his home town, serving up an unbeatable mix of industry leading brands, products and services. The store is rider owned and operated – all of our staff are keen cyclists and their abilities and chosen disciplines are wide and varied.…

The Infinity Cycles Tech Centre is one of only a handful of designated Bosch Expert and Shimano Service Centres in the UK. At Infinity Cycles, Durham our impressive store, large, modern showroom and expert service speaks for itself and places us as one of the premier independent cycle stores in the UK. We do however realise that the reputation of a bike shop is only ever as good as it’s workshop and we are proud…

CYCLE TO WORK SCHEMES The government’s Cycle to Work scheme aims to make cycling more attractive and accessible by offering some unique tax incentives. Savings start at a minimum of 25% (including end of hire fee) off the retail price of a new bike and safety accessories. At Infinity Cycles / CUBE Store we partner with leading scheme providers such as CycleScheme, Bike2Work, CyclePlus, NHS for Bikes, Halfords Cycle2Work Vouchers, Enjoy Benefits, plus many more. If your employer doesn’t belong to one of…

Retul Bike Fit Service Available to Book Now with our Retul Bike Fit Specialist Tom Retül Fit is the most comprehensive system for connecting bike and rider through ergonomically designed and scientifically tested systematic customisation to improve power, endurance and comfort. Be the very best that you can by having your equipment and position tailored to you. WHAT IS A RETÜL BIKE FIT? Retül Fit is more than just a bike fit—it’s a way to…