Infinity Cycles | Durham, now the number one North East bike shop and one of the largest independant stores in the UK, first opened its doors in July 2009. Since that day our mission statement has been simple - to offer cyclists an unbeatable range of premium brands and products combined with unrivalled customer service. The store is rider owned and operated by people who live and breathe bikes. Our diverse team are passionate about delivering the ultimate customer experience and are always on hand to share their knowledge and expertise, to help you make the most of the sport we love!. 
Our large, modern Durham Store displays well over 300 bikes from leading brands Cube, Giant and Whyte, covering all disciplines, with something for every rider. We are also home to  the UK's first and only Cube Bikes brand store, stocking the largest range of Cube Electric Bikes. We also have a dedicated womens area stocking an extensive range of bikes from Liv and Cube, as well as a large range of female specific clothing and accessories. 
On site we also have a large, dedicated, well equipped, bike servicing, repair and maintenance centre. Our Tech Centre which is widely regarded as the North East's best cycle repair workshop is open 6 days a week and is here to keep the regions cyclists rolling trouble free. The Tech Team are all Cytech trained and qualified and are more than happy to help in your hour of need.
Got a question? Speak to our team of experts on 01913784209 or email

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    Bike Fit Service.

       Words by csdur

       on 27/10/2016 14:21:40

    Powerfit Preview 

    All New Bike Fit Service Here at Infinity Cycles……POWERFIT. Ride Faster. Ride Further.

    PowerFit is the only bike fit system that focuses specifically on improving your power output and balance through correct fit for increased performance and efficiency.

    Developed by Giant and Wattbike in conjunction with leading sports scientists, PowerFit is based on biomechanic principles and delivers tangible, objective results proven through Wattbike pedalling force and efficiency analysis. PowerFit sessions consider individuals cycling disciplines, injury history, pain during cycling and performance goals to deliver an optimised position which can then be transferred to other bikes. The practical session includes assessment of current pedalling technique and force using Wattbikes proprietary Polar View Technology, with a comparative assessment following set-up and position adjustments to demonstrate improvements.

    Analysis of the force applied to the left and right pedals independently through the entire pedal stroke enables the technician to help you work towards a well-balanced, smooth, strong pedal stroke to deliver optimum power and efficiency.

    PowerFit is a bespoke service, tailored to your individual needs

    When you consider the money you spend each year on your passion; bicycles, cycling gear and even nutrition, events, holidays and supportive training and physiotherapy - a bike fit is a great value investment because it will improve your cycling experience as a whole and can deliver significant performance improvements that can be transferred to new bicycles.

    The W, X, Y, Z measurements that are achieved within the session are transferable so you can have your position applied to other bikes (where the other bike's size and geometry allows your configuration) - so one session will allow you to apply your new set up easily to other bikes you already own or may buy in the future.

    For More Info and to book your bike fit time slot Call:

    0191 3784209



    Appointments Available:

    Wednesday AM

    Thursday PM

    Saturday AM

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